Working capital

Channel Your Equity to What Nobody Else Will Fund

Book: Finance Secrets of Billion-Dollar Entrepreneurs: Venture Finance without Venture Capital
Author: Dileep Rao
ISBN: 978-1-64250-199-5


Entrepreneurs are expected to invest a significant portion of their assets before outside investors will consider funding. Investors also prefer funding less risky needs with lower-risk instruments. That means you need to target your equity to the hard-to-finance needs and higher-risk areas.