Startup finance

Prove Bottom-Up Assumptions Before You Raise Money

Book: Finance Secrets of Billion-Dollar Entrepreneurs: Venture Finance without Venture Capital
Author: Dileep Rao
ISBN: 978-1-64250-199-5


The problem with new ventures is risk. Entrepreneurs have faith the venture will succeed. Financiers are usually skeptical. Since nearly everything at this stage is unknown, it’s hard to raise money until you prove your assumptions. Rao’s answer: develop bottom-up assumptions, then prove them.