Mental accounting

Mental Accounting Bias: Why Your Brain Puts Money in Invisible Buckets

Here is a question for you. You find $500 on the street. Same week, you get a $500 check from your mother as a gift. Is this the same money? Logically, yes. A dollar is a dollar. But here is the thing: most people will treat these two amounts completely differently. The street money? Easy come, easy go. Let’s spend it on something fun. Mom’s check? Better save it. She said it was for a rainy day.

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