Entrepreneurship

How to Get Rich: A Series on Trump's 2004 Business Playbook

Book: How to Get Rich
Author: Donald J. Trump (with Meredith McIver)
ISBN: 1-58836-410-0


I’m starting a series on How to Get Rich by Donald J. Trump, written with Meredith McIver and published in 2004. This is the follow-up to The Art of the Deal, which came out in 1987 and became the bestselling business book of that decade. Over three million copies sold. That’s a hard act to follow.

Chapter 1: The Heart of the Machine - The Entrepreneur

We’ve talked about history, but let’s get into the real engine of private equity: the entrepreneur.

Cyril Demaria makes one thing very clear: without entrepreneurs, private equity has no reason to exist. The entrepreneur is the one who takes a bunch of separate pieces—time, money, ideas—and turns them into something way bigger than the sum of its parts.

Chapter 1: From Explorers to Entrepreneurs

We saw how Christopher Columbus was basically a 15th-century startup founder. But for private equity to become a real industry, something big had to change. We needed a shift from “kings and queens” to “partners and contracts.”