AI Marketing Tools for Small Business: What Actually Works
Marketing used to be a guessing game. You’d put up a billboard, run a radio ad, or send a mailer and hope for the best. Phil Pallen opens Chapter 4 of AI for Small Business (ISBN: 978-1-5072-2291-1) with a comparison I liked: old-school marketing is like shouting into emptiness. AI marketing is like having a conversation with someone who already wants to listen.