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How to Get Rich

Donald Trump's 2004 follow-up to The Art of the Deal, retold as a daily blog series with honest commentary on leadership, deals, money, and The Apprentice.

How to Get Rich is not a get-rich-quick manual. Trump wrote it because people kept asking him the same question everywhere he went: how do you make money? The answer, spread across short punchy chapters, is a mix of real estate war stories, hiring advice, negotiation tactics, and personal branding lessons from running The Trump Organization through boom, bust, and comeback.

Published in 2004 with Meredith McIver, the book picks up seventeen years after The Art of the Deal. Trump had already survived owing $9.2 billion, rebuilt his name into a global brand, and was about to launch The Apprentice. The tone is blunt and self-promotional, but the stories are specific. You get the 3 a.m. walk to Citibank in the rain. The thirty-year grind on Trump Place. The Tiffany option that unlocked Trump Tower. The CBS negotiation that won him the Miss Universe pageants.

The book works best as a window into how one high-profile operator thinks about risk, focus, momentum, and saying no. Some advice is timeless (hire for attitude, do your homework, protect the downside). Some is very Trump (toot your own horn, hold grudges, talk about your hair). This series retells it chapter by chapter in plain language, one post per day, with navigation links between every installment.

Whether you read it for business ideas, pop culture history, or curiosity about the man behind the brand, How to Get Rich is worth knowing. It is a snapshot of pre-presidency Trump at peak self-confidence, still making deals around the clock, and still insisting he does not do it for the money.

How to Get Rich: A Series on Trump's 2004 Business Playbook

Book: How to Get Rich
Author: Donald J. Trump (with Meredith McIver)
ISBN: 1-58836-410-0

I’m starting a series on How to Get Rich by Donald J. Trump, written with Meredith McIver and published in 2004. This is the follow-up to The Art of the Deal, which came out in 1987 and became the bestselling business book of that decade. Over three million copies sold. That’s a hard act to follow.

Be a General: Trump's Take on Leadership and Managing Creatives

Book: How to Get Rich
Author: Donald J. Trump (with Meredith McIver)
ISBN: 1-58836-410-0

Previous: Five Billion Reasons Opening

The first real chapter after the introduction is called “Be a General.” Trump likes saying he’s chairman and president of The Trump Organization. He says it means a great deal to him. Almost twenty thousand people are part of the organization at this point. He once ran a print ad declaring “I only work with the best.” He says that statement still stands.

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