AI for Small Business
AI for Small Business by Phil Pallen is a practical guide that shows small business owners how to use artificial intelligence tools across every area of their business, from sales and marketing to operations and innovation.
AI for Small Business by Phil Pallen (Adams Media/Simon & Schuster, 2025, ISBN: 978-1-5072-2291-1) is a hands-on guide written by a brand strategist who has worked with over 400 brands across 30 countries. The book covers 12 business areas where AI can make a real difference, including sales, marketing, social media, customer service, finance, operations, human resources, data analysis, security, and research and development.
Pallen writes for business owners who are curious about AI but don’t know where to start. The book includes real examples from his clients and community, specific tool recommendations he has personally tested, and step-by-step prompts you can use right away. He skips the technical jargon and focuses on practical strategies that any small business owner can follow.
The book is split into two parts. Part 1 covers AI basics and how to build a strategy for your business. Part 2 walks through each business function with recommended tools, real-world case studies, and actionable advice. Whether you run a brick-and-mortar store, a service business, or an online brand, this book gives you a clear starting point for bringing AI into your daily operations.